Outsiders

Outsiders: The Exclusive Club That Everyone Wants to Join

The term outsider has been used to describe individuals or groups who feel excluded from mainstream society or who do not conform to societal norms. In recent years, the concept of outsiders has gained a lot of attention, especially in the world of business and technology.

At its core, the idea of outsiders revolves around a group of people who are perceived as being different from the rest of society. They can be distinguished by their beliefs, behaviors, or backgrounds. These people often face discrimination or prejudice from those who see them as outcasts.

One of the most well-known examples of outsiders is the tech giant, Apple. In its early years, Apple was seen as a rebel in the world of technology, going against the established norms and challenging the status quo. This outsider mentality is what led to the company’s success and eventually, its cult following.

Similarly, the concept of the geek or the nerd has been often associated with outsiders. These individuals, who were once seen as socially awkward and nerdy, are now celebrated for their intelligence and unique perspectives.

However, not all outsiders are seen in a positive light. Many marginalized groups, such as minorities, LGBTQ community, and individuals with disabilities, are also labeled as outsiders due to their differences. These individuals often face discrimination and unequal treatment, making it difficult for them to feel accepted in society.

Despite the challenges and struggles that outsiders face, many people are drawn to this label. It has become a symbol of rebellion, creativity, and innovation. Today, companies often use the term outsider to market their products and attract customers who want to be part of this exclusive club.

The author Grace Bonney wrote in the book In the Company of Women: The term outsider is one I’ve found delightfully sexy, alluring, and often the defining difference between those who are successful and those who are not. This statement perfectly sums up the appeal of being an outsider.

In conclusion, the concept of outsiders has evolved over the years, from being viewed as outcasts to being celebrated as pioneers and trendsetters. While there are still many challenges that outsiders face, their uniqueness and determination have made them an integral part of society. As the saying goes, The only thing that makes you an outsider is not being comfortable with who you are.